The Truth Behind 'The Truth'

By Darryl Mason

Ho, ho, ho, you heard that from Alex Jones? You read Prison Planet? Ha hahahaha! Isn't he one of those loons who's been going on for years about a new world order and false flag terrorism and total surveillance and global taxes and a One World Bank? Oh wait....that shit doesn't seem so crazy anymore....

Jones, sounding these days a lot less like a screaming, ranting, angry American, is spot on when he explains why free independent alternative online news media is leaping ahead of the mainstream corporate media.

The truly delicious thing about the immolation of corporately compromised news media is that they are beginning to pick up on the news themes and once scarily conspiracy-heavy links at sites like WhatReallyHappened.com, PrisonPlanet.com and Rense.com because they can see the massive online audiences these sites, and hundreds of alternative news blogs, already have and are continuing to grow.

Why, the mainstream news chiefs wonder, are people going to these sites for their news instead of coming to us? But they know why.

The audiences for alternative news, the Truth Behind 'The Truth', is growing fast and vastly, while it seems audiences for sites like the Washington Post, or CNN, or the New York Times has peaked.

As those closed newspapers now only publishing online editions have already discovered, you won't find a huge online audience if you keep publishing the kind of fluff and historical disinformation and war industry lies and PR celebrity press release news-o-tainment that can be found on every other mainstream news media site.

The alternative media doesn't have to change what it does to capture ever larger online audiences, it's the mainstream media that has to reinvent itself and replicate the kind of content alternative news media built their audiences on to compete now.

If they don't, they will die.