It will no longer be enough for Americans to say they Support The Troops or that they Back The War On Iraq. No way.
The way President Bush is talking, you have to devote and pledge 100% unwavering support in everything he says and does and chooses to believe, or you become On Of Them, or part of That Bunch.
No more talk of Waving The White Flag Of Defeat, or of Giving Aid And Comfort To The Enemy simply by suggesting that perhaps "War begets war begets war begets war". No, that won't cut it anymore.
Bush Co. wore out those cliches and insults earlier this year.
They need something new and fresh.
With a growing number of Republicans also saying the War On Iraq Isn't Working, Bush Co. now has to super-spin its way out of emotional gridlock when it comes to all things War.
President Bush made one of his first of a new bunch of major speeches last night stumping for a Republican Senate candidate, and the tone and content of the speech showed just how dirty Bush Co. are going to fight all the way through the mid-term US elections.
There are more than 20 days of Bush speeches to come, naturally cleaving nicely with the fifth anniversary of September 11.
He hasn't forgotten the lessons of September 11. Have you?
Are you with us or are you against us? Do you want America to win the war, or do you want the terrorists to win? Do you think another few hundred billion should be poured into the arms industries of the United States and Israel, or do you want to live in a world where women will have to be surrounded by a thick curtain at all times and you will no longer be allowed to listen to your iPod and fly a kite?
Extreme times call for extreme talk, and extreme fear and loathing. Plus extreme comedy, naturally.
You'd have to be out of your mind on magic mushrooms to think the War On Iraq has been a major success, and even Bush Co won't be trying to sell that line, not this time. But they will try to convince all Americans that things could be much, much worse than they already are. That if they hadn't gone into Iraq, towers could be dropping in American cities everyday. Highways could be filled with exploding cars and shopping malls rolling with fire and burning children. You know, like in Iraq.
Bush Co. have nothing to lose but most of their power. President Bush, Cheney, Rumsfeld could hardly be less popular than they already are, so they really have nothing to lose. Except the chance to make sure another $US200 or so billion finds its way into the War Industry over the next five years.
That, after all, is Priority Number One.
Prepare to have your senses, your morals and your sense of patriotism well and truly insulted, and assaulted.
It's election time in the USA.
And there's a War on as well, in case you didn't notice.
The Washington Post explains further :
Cheney and Rumsfeld also gave speeches yesterday that talked up the 'New Fascism' of Islamist extremism.
President Bush and his surrogates are launching a new campaign intended to rebuild support for the war in Iraq by accusing the opposition of aiming to appease terrorists and cut off funding for troops on the battlefield, charges that many Democrats say distort their stated positions.
With an appearance before the American Legion in Salt Lake City today, Bush will begin a series of speeches over 20 days centered on the fifth anniversary of the Sept. 11, 2001, attacks. But he and his top lieutenants have foreshadowed in recent days the thrust of the effort to put Democrats on the defensive with rhetoric that has further inflamed an already emotional debate.
Curiously, there wasn't a lot of talk about 'Terrorists'.
The new key buzz word, along with 'Fascism', is "Extremism' and 'Extremists'.
Terrorists, of course, aim to cause terror through their actions and talk.
But what about Extremists?
We're moving into Thought Crime territory now.
A War On Extremists? Where do you even begin with that one?
And how exactly do you define Extremism?
Or more importantly, how do the lawmakers and law enforces define Extremism?
That's terminology way wide open to multiple interpretation.
Then again, that's probably the whole idea.